Commercial

Machine pricing and commercial models.

Buy the unit, subscribe to it, or host it on a revenue share. Every model includes the software platform, the mesh connection, firmware updates and the standard three-year warranty.

Simulated real-world data being used for demonstration purposes

TP-4 unit price

£0

Single unit, ex works, before install

Typical installed cost

£0

Plinth, electrical works and commissioning

Subscription per month

£0

Zero capital, 60-month term, all-inclusive

Annual running cost

£0

Service, energy, connectivity and consumables

Three ways to buy

Pick the model that matches your balance sheet.

The hardware and the software are identical in all three. What changes is who holds the capital and who carries the service obligation.

Capital purchase

£18,400

per unit, ex works

You own the asset and keep all session revenue. Software, mesh connectivity and updates are included for the first three years, then £149 per month per unit.

TermOutright

Warranty3 years parts and labour

Platform includedFirst 36 months

Service planFrom £980 per year

Subscription

£549/mo

60-month term, no capital

Zero up-front cost. Installation, servicing, spares, connectivity, software and warranty are bundled for the whole term. Replace or upgrade the unit at month 60.

Term60 months

Up-front£0, install included

WarrantyFull term

Break clauseAt 36 months, 3 months notice

Revenue share

70 / 30

site / AiR

AiR funds, installs, owns and maintains the unit. The site provides the pitch and the power feed and keeps 70 percent of net session revenue.

Term84 months

Up-front£0

Site obligationPitch plus 230V 32A feed

Minimum footfall1,200 vehicles per day

Payback

Model a site before you commit.

Move the sliders to your own footfall and session price. Running costs assume the standard service plan, metered energy at 28p per kWh and the connectivity bundle.

Sessions per day48

Price per session£2.50

Set to £0.00 to model a free-vend site funded by fuel, charging or retail uplift.

Annual revenue43800

Annual cost2349

Annual net41451

Up-front cost£22,250

Annual revenue£43,800

Annual cost£2,349

Annual net contribution£41,451

Payback6.4 months

Five-year net£185,005

Simulated real-world data being used for demonstration purposes.

Total upside

ROI, ARR and the campaign-driven trade uplift.

A single-site payback number understates what an estate earns. This model adds recurring revenue across every unit, the incremental retail trade each visit brings, and the volume ramp created by the national launch campaign.

Recurring, not one-off

Sessions repeat. Verified Care puts a 90-day compliance visit in the diary, so revenue behaves like a subscription rather than a vend.

Marketing does the ramp

The launch campaign carries the trial cost. Sites inherit the awareness and reach a meaningful share of steady-state volume inside the first quarter.

Trade uplift compounds it

A driver stopped at the machine for four minutes is a driver on your forecourt. Attached spend often exceeds the session fee itself.

Units in the estate12

Steady-state sessions per unit per day48

Price per session£2.50

Visitors who also buy on site38%

Average incremental basket£4.20

Incremental basket is the extra fuel, charging, coffee or shop spend from a visit that would not otherwise have happened. It is the part of the upside most operators leave out of the business case.

Gross ARR

£861,143

Net ARR

£832,955

Five-year ROI

1368%

Payback

5.5 mo

Capital deployed£267,000

Session revenue, ARR£525,600

Ancillary retail revenue, ARR£335,543

Operating cost, annual£28,188

Net ARR per unit£69,413

Year one net, campaign ramp applied£587,529

Five-year cumulative net£3,919,349

Five-year net of capital£3,652,349

Phase 1 42%361680

Phase 2 68%585577

Phase 3 88%757806

Phase 4 100%861143

Simulated real-world data being used for demonstration purposes.

Campaign launch, months 1-342 percent of steady state - National film, forecourt takeover and press launch drive first-visit trial.

Ambassador push, months 4-668 percent of steady state - Motorsport and broadcast ambassadors convert trial into habit.

Verified Care, months 7-1288 percent of steady state - 90-day tyre warranty compliance creates a scheduled return visit.

Steady state, year 2+100 percent of steady state - App reminders and fleet contracts hold volume at plan.

Detail

Volumes, running costs and total cost of ownership.

1 to 4 units£18,400 per unit, list

5 to 24 units£17,296 per unit, 6 percent

25 to 99 units£16,192 per unit, 12 percent

100 to 499 units£15,088 per unit, 18 percent

500 units and aboveNegotiated, with a UK build slot reservation

TP-2 Urban£13,600 per unit, list

Fleet Depot configuration£19,850 per unit, list

Lead time10 to 14 weeks from order, 6 weeks on framework agreements

Commercial questions

Terms, in plain language.

The machine, four hose and chuck sets, the crate, the commissioning software licence, mesh onboarding, operator training for two staff and the first three years of platform access and warranty. Installation and site works are quoted separately.

Site works beyond the standard allowance, the electrical supply up to the plinth, groundworks on unusual substrates, canopy or lighting alterations, planning applications and VAT.

Yes. Free-vend is a configuration, not a different product. Operators typically fund it out of fuel, charging or retail uplift and still receive the full analytics view.

Sessions are metered on device, signed and reconciled monthly. The site receives a statement per unit and payment within 30 days of period end.

No commitment on the capital route. Subscription and revenue share carry a minimum term, with a break clause at 36 months on subscription.

Technical specification

The full TP-4 data sheet, subsystem by subsystem.

Open

Installation

Survey, plinth, power and the commissioning day.

Open

Warranty and support

Cover, response times and extended plans.

Open

Evidence base

Market sizing inputs, with sources

The commercial model is built on published volumes, published prevalence and published relationships.

Vehicles in scope

57% of UK cars run 10% or more below their recommended pressure, which defines the share of arrivals a machine can act on.²⁰²⁴

Tyre spend in scope

UK supply of roughly 50 million tyres a year, and European replacement volumes in the hundreds of millions, bound the wear-avoidance opportunity.^2025,2026

Energy saving per vehicle

The rolling-resistance to fuel conversion from TRB Special Report 286 sets the per-vehicle energy benefit.^2006,2001

Documented waste today

At least GBP 112 million of UK tyre life is lost annually to under-inflation on published estimates.²⁰²⁴

Policy tailwind

Inflation maintenance is an accepted fuel-economy instrument, and non-exhaust emissions are an active regulatory front.^2017,2020

Cited on this page

The Motor Ombudsman (2024). Driving under pressure is costing the nation's motorists at least GBP 112 million every year in lost tyres. The Motor Ombudsman research study.
British Tyre Manufacturers' Association (2025). Where are tyres made? UK tyre supply volumes. BTMA.
Transportation Research Board, National Research Council (2006). Tires and Passenger Vehicle Fuel Economy (Special Report 286). National Academies Press.
International Energy Agency (2017). Improving the fuel economy of road vehicles - a policy package. IEA / Global Fuel Economy Initiative.

These are published third-party sources, not AiR simulation. The full bibliography - peer-reviewed papers, reference monographs, government reports, international standards and official statistics - lives in the science lab.

Open the research and full bibliography