Strategic partnerships
Everyone with a reason to back this
AiR is infrastructure, so it integrates rather than competes. Each organisation below is listed with the specific reason it would support AiR, what it gains, what we gain, and how to reach it.
Organisations identified
0
Across twelve sectors
Tier A priority targets
0
Lead the campaign with these
Sectors covered
0
Manufacturing to regulation
Emails per target
0
Introduction plus day-eight follow-up
The social-value case
Under-inflation is a measurable safety, cost-of-living and emissions problem with no current owner. Any brand that funds a fix gets attributable outcomes: sessions delivered, tyres saved, emissions avoided, casualties prevented. That is reportable social value, not sponsorship.
The commercial case
Forecourts get dwell time and a working amenity. Tyre makers get warranty defensibility. Insurers get a priced risk behaviour. Fleets get fuel and tyre savings. Nobody is asked to be charitable.
How to use this page
Filter by sector or priority, read the justification, select a partner to generate the introduction and follow-up emails, copy them into your mail client, then tick off what you have sent. The tracker is stored in this browser only.
Outreach engine
Directory, copy and tracking
Outreach progress
Saved in this browser only. Nothing is transmitted.
Intro emails sent
0 / 59
Follow-ups sent
0 / 59
Replies received
0 / 59
59 of 59 organisations shown. Tier A leads the campaign, tier B is the second wave, tier C is opportunistic.
Michelin
Tyre manufacturers and distributors · Global / UK
Michelin's entire brand position is longevity and performance held to the end of legal tread. Under-inflation is the single biggest destroyer of that claim, and today they carry the warranty risk with no evidence of how the tyre was maintained.
Value to them
Verified 90-day pressure records turn mileage guarantees from a liability into a defensible, data-backed product. Fewer goodwill payouts, cleaner claim adjudication, and proof that their tyre performed as designed.
Value to AiR
Category-defining credibility, access to a global dealer network, and the reference customer that makes AiR Verified Care an industry standard rather than a start-up idea.
Pressure-verified warranties: your tyre, proven to have been used correctly.
Bridgestone EMIA
Tyre manufacturers and distributors · Europe
Bridgestone has publicly moved from tyre maker to mobility solutions provider, with a heavy investment in fleet tyre management and pressure telematics. AiR is the consumer-side equivalent they have not built.
Value to them
Extends their fleet pressure proposition to retail drivers, feeds real-world pressure and load data into their mobility solutions arm, and defends tread-life claims at the point of sale.
Value to AiR
European scale, technical validation from a top-three manufacturer, and route to their retail and fleet service networks.
The retail half of your mobility solutions strategy.
Continental Tyres
Tyre manufacturers and distributors · Global / UK
Continental runs long-standing safety campaigns on tread depth and pressure, and publishes its own driver research. AiR gives their safety messaging an actual mechanism instead of an awareness poster.
Value to them
Turns their existing safety advocacy into measurable behaviour change they can report, plus warranty defensibility and richer wet-grip performance data in the field.
Value to AiR
A partner already invested in public safety communication, ideal co-signatory on the campaign.
You already tell drivers to check pressures. We make them able to.
Goodyear
Tyre manufacturers and distributors · Global
Goodyear sells mileage-guaranteed tyres and operates a large service estate. Their guarantees are conditioned on maintenance that has never been provable.
Value to them
A verifiable maintenance condition converts disputed claims into fast, low-cost decisions and supports premium mileage products.
Value to AiR
Service network distribution and a second manufacturer endorsement to prevent single-partner dependency.
Make the maintenance condition in your warranty actually checkable.
Corporate communications
Standard corporate pattern - verify first
Pirelli
Tyre manufacturers and distributors · Global
Pirelli owns the motorsport-to-road narrative more completely than anyone. The campaign proposition, pit-lane precision for family cars, is their brand story told through infrastructure.
Value to them
Direct brand fit with the campaign, premium positioning, and pressure data on how their high-performance and EV-rated tyres are used in the real world.
Value to AiR
The motorsport halo, and a natural bridge to F1 ambassador casting.
Pit-lane pressure discipline, delivered to the public. Your story, made physical.
Kwik Fit
Tyre manufacturers and distributors · UK
Over 600 UK centres whose economics depend on tyre footfall and on customers arriving before a tyre is destroyed, not after.
Value to them
AiR units drive qualified footfall, create a legitimate reason for a 90-day visit, and surface tread and wear-pattern issues that convert into work.
Value to AiR
Immediate national siting, trained staff and a consumer brand people already associate with tyres.
A 90-day reason for every customer to come back.
Halfords Group
Tyre manufacturers and distributors · UK
Halfords Autocentres plus retail estate gives them both the space and the motoring-services strategy AiR slots into, and they publish consumer safety research regularly.
Value to them
A differentiated, unmanned service line, high-frequency customer contact, and a safety story that lands with their core family customer.
Value to AiR
Hundreds of sites with parking, power and an existing motoring-services customer base.
An unmanned service line that brings families back every 90 days.
ATS Euromaster
Tyre manufacturers and distributors · UK
Fleet-heavy tyre network already selling pressure management to commercial customers.
Value to them
Retail-side pressure verification and compliance evidence to bolt onto existing fleet contracts.
Value to AiR
Commercial vehicle credibility and depot siting.
Extend your fleet pressure discipline to every driver you touch.
British Tyre Manufacturers' Association
Tyre manufacturers and distributors · UK
The industry body that publishes UK tyre supply volumes and represents manufacturers collectively on safety and standards.
Value to them
A credible industry-wide answer to criticism about tyre waste, non-exhaust emissions and premature wear.
Value to AiR
Sector-level endorsement that de-risks individual manufacturer conversations.
An industry answer to premature wear and tyre waste.
Shell UK Retail
Fuel and forecourt networks · UK / Global
Shell's forecourt strategy is shifting from fuel margin to services and dwell time, and their existing air machines are a known customer irritation.
Value to them
Replaces a broken, complained-about amenity with a premium branded service, increases dwell time and shop conversion, and delivers a genuine sustainability and safety story.
Value to AiR
Flagship national siting, global replication path and a brand that legitimises the category.
Retire the airline. Install infrastructure customers actually thank you for.
bp / bp pulse
Fuel and forecourt networks · UK / Global
bp is rebuilding forecourts around charging dwell time. A 90-second tyre service is a natural companion to a 20-minute charge, and EV tyre wear is a live problem for their customers.
Value to them
Fills charge dwell time with a valued service, addresses the accelerated EV tyre wear complaint directly, and adds measurable social-value reporting.
Value to AiR
Charging estate siting, EV-specific data and a partner with capital.
Twenty minutes charging, ninety seconds of it spent making the tyres last.
Moto Hospitality
Fuel and forecourt networks · UK
Motorway services are where long, loaded, high-speed journeys pause. It is the single highest-value place in Britain to correct a tyre pressure.
Value to them
A safety intervention exactly where it matters most, strong CSR narrative, and a differentiator against competing service operators.
Value to AiR
High-traffic, high-relevance sites and a compelling road-safety data story from motorway journeys.
The best place in Britain to fix a tyre pressure is fifty miles into the journey.
Welcome Break
Fuel and forecourt networks · UK
Same motorway logic as Moto, with a large EV charging build-out.
Value to them
Dwell-time service, safety credentials and charging-bay utilisation.
Value to AiR
Second motorway network, useful for competitive tension.
Charging dwell time, converted into road safety.
EG Group / EG On the Move
Fuel and forecourt networks · UK / Global
One of the largest independent forecourt operators, aggressively adding services to sites.
Value to them
New non-fuel revenue line and a customer-facing safety story across a very large estate.
Value to AiR
Volume rollout capability in a single commercial conversation.
One negotiation, hundreds of sites, a service nobody else has.
Applegreen
Fuel and forecourt networks · UK / Ireland
Forecourt operator with a stated community and charity positioning.
Value to them
A community-safety asset that fits their existing charitable brand.
Value to AiR
Ireland and UK regional coverage.
A community safety asset on every forecourt.
Tesco
Supermarkets and retail estates · UK
Tesco car parks are where the target audience, family drivers, already stop weekly, and Tesco has both fuel stations and a strong community-value agenda.
Value to them
A free-to-customer safety amenity that increases visit frequency and dwell, and delivers hard social-value numbers for reporting.
Value to AiR
The largest family-driver footfall estate in the country.
The weekly shop becomes the quarterly safety check.
Sainsbury's
Supermarkets and retail estates · UK
Large fuel estate attached to supermarket car parks and an active community programme.
Value to them
Differentiated forecourt service and measurable community safety impact.
Value to AiR
National coverage with parking already solved.
A safety service your customers cannot get anywhere else on their weekly route.
Asda / Asda Express
Supermarkets and retail estates · UK
Value positioning aligns perfectly with the savings argument: correct pressure is money back for households under pressure.
Value to them
A cost-of-living story with substance, plus forecourt differentiation across a rapidly expanding convenience estate.
Value to AiR
Scale plus a savings narrative that suits their customer base.
Cost-of-living help that is engineering, not a discount.
IKEA UK
Supermarkets and retail estates · UK
Customers routinely leave IKEA car parks with the heaviest load their car will carry all year, which is exactly when pressures should be raised.
Value to them
A striking, ownable safety intervention tied directly to their own shopping behaviour, and a strong sustainability angle.
Value to AiR
A memorable, PR-rich use case: load-aware inflation at the point of loading.
Nobody leaves your car park at the pressure they arrived at.
Admiral Group
Insurers and risk carriers · UK
Motor insurers carry the cost of every tyre-related collision and already reward telematics-verified safe behaviour.
Value to them
A new, cheap, verifiable risk-reduction behaviour to price against, plus a customer-benefit story that reduces churn.
Value to AiR
Subsidy capability: an insurer can fund free sessions for policyholders, which solves consumer pricing entirely.
A verifiable safety behaviour you can price, at a fraction of a telematics box.
Aviva
Insurers and risk carriers · UK
Aviva publishes road-safety research and campaigns publicly, and has a large motor and fleet book.
Value to them
Evidence-based claims reduction, sustainability reporting through reduced tyre waste, and a genuine public-good campaign to attach their name to.
Value to AiR
Endorsement from a household-name insurer plus fleet distribution.
Fewer tyre-related claims, and a road-safety campaign worth putting your name on.
Direct Line Group
Insurers and risk carriers · UK
Runs its own road-safety research programme and has historically funded public-interest motoring studies.
Value to them
Research partnership on national pressure data plus a claims-reduction lever.
Value to AiR
Research credibility and press amplification.
The first real national dataset on tyre pressure, co-published.
AXA UK
Insurers and risk carriers · UK / Global
Strong public commitments on prevention and social value in insurance.
Value to them
Prevention-first positioning made concrete, with measurable outcomes.
Value to AiR
European insurance route and CSR funding channels.
Prevention you can measure, not just promise.
Thatcham Research
Insurers and risk carriers · UK
The insurance industry's research and standards body for vehicle safety. Independent validation from Thatcham converts a claim into an accepted fact.
Value to them
A new safety technology to assess within their remit, and data no one else holds.
Value to AiR
Independent technical validation that unlocks every insurer conversation at once.
Independent assessment of a pressure-verification standard.
TyreSafe
Road-safety bodies and charities · UK
The UK's dedicated tyre-safety charity. Their entire mission is the behaviour AiR automates, and they publish the casualty analysis the campaign relies on.
Value to them
A mechanism that delivers their message rather than repeating it, and infrastructure that makes Tyre Safety Month measurable.
Value to AiR
The single most credible endorsement available in this category, plus data and campaign partnership.
Your message, finally with a machine behind it.
Brake, the road safety charity
Road-safety bodies and charities · UK / Global
Brake runs Road Safety Week and works directly with employers on driver safety, where pressure compliance is an easy, provable win.
Value to them
A tangible corporate partnership asset, employer-facing content and a fundable safety intervention.
Value to AiR
Charity endorsement, Road Safety Week platform and access to their corporate partner network.
A Road Safety Week intervention that changes behaviour, not just awareness.
IAM RoadSmart
Road-safety bodies and charities · UK
Advanced driver training body with strong media presence and a membership that already believes in vehicle discipline.
Value to them
A practical standard to teach and endorse, plus member benefit.
Value to AiR
Expert commentators for press, and a trusted advocacy voice.
Advanced driving standards should include the four things touching the road.
Road Safety GB
Road-safety bodies and charities · UK
The professional association for local-authority road-safety officers, the people who would site and promote units locally.
Value to them
A deployable intervention for their members with measurable local outcomes.
Value to AiR
Direct route to every local authority road-safety team in the country.
An intervention your members can actually deploy and measure.
PACTS (Parliamentary Advisory Council for Transport Safety)
Road-safety bodies and charities · UK
The bridge between safety evidence and parliament. Essential if pressure verification is ever to become policy or MOT-adjacent.
Value to them
New evidence on an unmeasured vehicle-safety factor.
Value to AiR
Policy pathway and parliamentary visibility.
Pressure is the one vehicle safety factor the MOT never checks.
RoSPA
Road-safety bodies and charities · UK
Accident-prevention authority with a large occupational road-risk practice.
Value to them
An evidence-backed prevention tool for employers managing grey-fleet risk.
Value to AiR
Occupational road-risk channel into thousands of employers.
Grey-fleet tyre risk, finally auditable.
GEM Motoring Assist
Road-safety bodies and charities · UK
Road-safety focused breakdown organisation with an active safety-grant programme.
Value to them
A grant-fundable safety project with clear outcomes.
Value to AiR
Funding and a supportive advocacy voice.
A safety project with numbers attached.
The AA
Motoring services and breakdown · UK
Attends the breakdowns caused by tyre failure, publishes national driver research, and owns huge consumer trust.
Value to them
Fewer avoidable callouts, a member benefit with obvious value, and campaign leadership on a safety issue they already comment on.
Value to AiR
Mass consumer credibility, patrol advocacy and press reach.
The callout you never have to attend.
RAC
Motoring services and breakdown · UK
Publishes the Report on Motoring and comments continuously on road condition, potholes and vehicle safety, all of which AiR addresses.
Value to them
A pothole-resilience and breakdown-reduction story backed by data, plus member benefit.
Value to AiR
Research platform, media amplification and member distribution.
Correct pressure is the cheapest pothole defence a driver has.
Green Flag
Motoring services and breakdown · UK
Breakdown provider with direct exposure to tyre-related callout cost.
Value to them
Callout reduction and a differentiating member service.
Value to AiR
Third breakdown route and insurer linkage via parent group.
Callout cost avoided, member value added.
SMMT
Motoring services and breakdown · UK
The automotive industry body; essential for OEM-wide conversations and for positioning AiR as infrastructure rather than aftermarket.
Value to them
An industry-level answer on EV tyre wear and non-exhaust emissions.
Value to AiR
Introductions across the entire manufacturer membership.
An industry answer to non-exhaust emissions and EV tyre wear.
Royal Mail Fleet
Fleet, leasing and mobility operators · UK
One of the largest and most publicly visible vehicle fleets in Britain, with heavy stop-start duty and strong sustainability targets.
Value to them
Fuel and tyre cost reduction across tens of thousands of vehicles, plus auditable driver-safety compliance.
Value to AiR
A flagship fleet case study with numbers big enough for investors.
Tyre and fuel savings across the most visible fleet in the country.
DHL Supply Chain UK
Fleet, leasing and mobility operators · UK / Global
Logistics operator with aggressive decarbonisation targets where tyre rolling resistance is a measurable lever.
Value to them
Verified fuel efficiency gains and reduced tyre spend, reportable against carbon commitments.
Value to AiR
Commercial-vehicle validation and depot-scale deployments.
Rolling resistance is a carbon line item. We can prove it moved.
Enterprise Mobility
Fleet, leasing and mobility operators · UK / Global
Rental fleets hand vehicles to unfamiliar drivers daily and absorb tyre wear entirely.
Value to them
Lower tyre replacement cost, faster turnaround checks and a documented duty-of-care record.
Value to AiR
Branch-network deployment and high vehicle throughput data.
Every handover, at the right pressure, on record.
BVRLA
Fleet, leasing and mobility operators · UK
Represents leasing and rental operators who set fair-wear-and-tear standards, where tyre condition disputes are routine.
Value to them
Objective evidence for end-of-lease tyre disputes.
Value to AiR
Sector-wide access to leasing companies in one relationship.
End-of-lease tyre disputes, settled by data.
Uber UK
Fleet, leasing and mobility operators · UK / Global
Very high-mileage private-hire drivers with thin margins, where tyre cost and safety incidents both matter commercially.
Value to them
Direct driver-earnings benefit, plus a defensible passenger-safety commitment.
Value to AiR
Hundreds of thousands of high-mileage drivers and rapid data accumulation.
Driver earnings and passenger safety, from the same ninety seconds.
JLR
Vehicle manufacturers · UK / Global
Heavy, premium and increasingly electrified vehicles where tyre wear complaints and warranty goodwill are a real cost.
Value to them
Reduced goodwill spend, better ownership experience and real-world load and pressure data for engineering.
Value to AiR
OEM technical endorsement and dealer-network siting.
Heavier cars, faster tyre wear, unhappy owners. This is the fix.
Tesla
Vehicle manufacturers · Global
EV tyre wear is one of the most persistent owner complaints, and Tesla owns a supercharging estate where a 90-second service fits perfectly.
Value to them
Directly addresses the wear complaint and improves range through rolling resistance.
Value to AiR
EV-specific proof points and a high-visibility estate.
Range and tyre life, from the same correction.
Stellantis UK
Vehicle manufacturers · UK / Global
Volume manufacturer with a large dealer and aftersales network and strong fleet exposure.
Value to them
Aftersales footfall and warranty cost control across many brands at once.
Value to AiR
Multi-brand dealer distribution.
One integration, every brand in the group.
Formula 1 (F1 / FOM)
Motorsport and performance · Global
F1's road-relevance and sustainability narrative needs consumer-facing proof. A campaign that takes pit-lane pressure discipline to family cars is exactly that proof.
Value to them
A genuine public-good story derived from racing technology, plus fan activation at races and forecourts.
Value to AiR
Global platform, ambassador access and the single most powerful visual metaphor available.
Racing technology that saves ordinary families money and lives.
FIA (Fédération Internationale de l'Automobile)
Motorsport and performance · Global
The FIA governs motorsport and campaigns globally on road safety through its mobility clubs. Pressure discipline is the cleanest bridge between the two halves of its mandate.
Value to them
A flagship, deliverable road-safety programme with motorsport DNA and measurable outcomes for member clubs.
Value to AiR
Global road-safety endorsement and access to national motoring clubs worldwide.
The clearest bridge between your sport and your road-safety mandate.
Motorsport UK
Motorsport and performance · UK
UK governing body with a strong safety mission and a membership fluent in tyre pressure as a discipline.
Value to them
Community outreach and a safety programme that translates their expertise to the public.
Value to AiR
Ambassador introductions and technical credibility.
Take what your members know as routine and give it to the public.
Silverstone Circuit
Motorsport and performance · UK
A venue where hundreds of thousands of road cars arrive each year, and a natural stage for the campaign launch.
Value to them
Visitor safety service and a headline-friendly activation.
Value to AiR
Launch venue with built-in motorsport symbolism.
Launch the campaign where the metaphor is literally true.
UK Department for Transport
Government, regulators and public bodies · UK
Owns road-casualty statistics and road-safety policy. Tyre pressure is a known contributory factor with no policy instrument attached to it.
Value to them
A low-cost, high-return casualty-reduction lever with a private-sector delivery mechanism and no capital requirement.
Value to AiR
Policy legitimacy, potential funding and a route toward inspection standards.
A casualty-reduction lever that costs the taxpayer nothing to deploy.
DVSA
Government, regulators and public bodies · UK
Runs the MOT, which inspects tread and damage but never pressure. A verified pressure record is the missing half of tyre roadworthiness.
Value to them
A route to close a known inspection gap without extending test time.
Value to AiR
The strongest possible compliance anchor for Verified Care.
The MOT checks the tread. Nothing checks the pressure.
National Highways
Government, regulators and public bodies · UK
Tyre failure is a leading cause of motorway breakdowns and lane closures, which they measure and are targeted on.
Value to them
Fewer live-lane breakdowns, better network flow and a fundable safety intervention at service areas.
Value to AiR
Motorway service-area siting and public funding routes.
Fewer live-lane breakdowns for the price of an air machine.
Transport for London
Government, regulators and public bodies · UK
Vision Zero commitments plus a direct interest in non-exhaust particulate emissions from tyre wear.
Value to them
A Vision Zero intervention that also reduces tyre particulate emissions, both measurable.
Value to AiR
Dense urban deployment and a strong air-quality narrative.
Vision Zero and air quality, from the same ninety seconds.
Euro NCAP
Government, regulators and public bodies · Europe
Sets the consumer benchmark for vehicle safety and is expanding into in-use safety factors.
Value to them
A candidate in-use safety metric with real casualty relevance.
Value to AiR
The ultimate independent safety validation in Europe.
An in-use safety factor that nobody currently rates.
Octopus Energy / Octopus Electroverse
Energy, EV charging and infrastructure · UK
Consumer-facing energy brand with an EV division and a track record of backing unconventional, customer-benefit ideas quickly.
Value to them
EV range improvement for customers, a strong efficiency story and fast, distinctive PR.
Value to AiR
A fast-moving, well-funded partner and EV customer distribution.
Free range for your EV customers, from the tyres up.
InstaVolt
Energy, EV charging and infrastructure · UK
Rapid-charging network building destination hubs where drivers wait 20-30 minutes with nothing to do.
Value to them
Dwell-time amenity that differentiates hubs and improves EV efficiency.
Value to AiR
Purpose-built EV sites with power already provisioned.
Power is already there. So is the waiting driver.
GRIDSERVE
Energy, EV charging and infrastructure · UK
Electric Forecourt concept explicitly designed around services during charging.
Value to them
An additional sustainable service that fits the forecourt concept exactly.
Value to AiR
Showcase sites with premium brand association.
The service your Electric Forecourts are missing.
Bosch Mobility
Data, telematics and insurance tech · Global
Supplies sensing, diagnostics and workshop equipment worldwide and is looking for connected-service revenue.
Value to them
A new connected service category and workshop-equipment channel.
Value to AiR
Manufacturing scale, component supply and global service reach.
A connected service category built on hardware you already make.
Sensata Technologies
Data, telematics and insurance tech · Global
A leading TPMS sensor supplier whose products only warn at 20 percent under-inflation, well past the point of damage.
Value to them
A corrective layer that makes their warning layer useful, and richer field data.
Value to AiR
Deep TPMS integration expertise.
Your sensors warn. Nothing corrects. Together that is a system.
Geotab
Data, telematics and insurance tech · Global
Fleet telematics leader that already reports tyre pressure faults but cannot resolve them.
Value to them
Closes the loop from alert to correction, adding measurable ROI to their platform.
Value to AiR
Integration into thousands of managed fleets.
You raise the alert. We close it, and log the proof.
Connected-vehicle data platforms
Data, telematics and insurance tech · Global
Aggregated pressure and load data at national scale is a genuinely new dataset for road-condition and safety analytics.
Value to them
A dataset nobody else can sell.
Value to AiR
Data monetisation route independent of hardware sales.
A national tyre-pressure dataset that does not currently exist.
Outreach copy - Michelin
Replace the bracketed sender details once, then copy and paste.
SUBJECT: AiR x Michelin: Pressure-verified warranties: your tyre, proven to have been used correctly.
Dear Michelin team, I am writing from AiR. We build automated four-channel tyre-inflation infrastructure: a driver enters their registration and load, and the machine sets all four tyres to the manufacturer's correct pressure in about ninety seconds, then issues a timestamped record of the correction. Why I am contacting Michelin specifically: Michelin's entire brand position is longevity and performance held to the end of legal tread. Under-inflation is the single biggest destroyer of that claim, and today they carry the warranty risk with no evidence of how the tyre was maintained. What we believe this is worth to you: Verified 90-day pressure records turn mileage guarantees from a liability into a defensible, data-backed product. Fewer goodwill payouts, cleaner claim adjudication, and proof that their tyre performed as designed. What a partnership gives us, so you can see the exchange plainly: Category-defining credibility, access to a global dealer network, and the reference customer that makes AiR Verified Care an industry standard rather than a start-up idea. The wider context is not in dispute. Independent research shows a majority of UK cars running ten percent or more below the recommended pressure, and vehicles significantly under-inflated are substantially more likely to be involved in a tyre-related collision. Under-inflation also shortens tread life, increases fuel and energy use, and raises tyre particulate emissions. Professional motorsport sets pressures to within a tenth of a bar before every single run. Ordinary drivers are left to guess. We are launching a national campaign, "A Tenth of a Bar", fronted by a motorsport and broadcast ambassador, and we are assembling the founding partners who will be named in it. Could I send you a short brief, or take twenty minutes at your convenience to walk through the unit, the data and the commercial model? With thanks, [Your name] [Your role], AiR [Your phone] air-core-intelligence.lovable.app
Sequence
How to run the outreach
A disciplined cadence beats volume. Work tier A first, and never send the follow-up before day eight.
Day 0 - verify the address
5 minutes per targetOpen the contact channel listed, confirm the current press or partnerships inbox, and find the named role where possible. A verified address doubles response rates.
Day 1 - send the introduction
Copy from this pagePersonalise the first line with something current: a report they published, a site they opened, a campaign they ran. Keep the rest as written.
Day 8 - send the follow-up
Once onlyShort, single-point, and adds new information rather than repeating the ask. Tick 'follow-up sent' here so nobody gets chased twice.
Day 15 - change the door
If still silentGo sideways, not louder: sustainability lead, safety lead, or the trade body that represents them. Warm introductions convert far better than persistence.
On reply - lead with the machine
Twenty minutesDemonstrate a live session, show the verified record, then the numbers. The product argues better than the deck.
On agreement - name them
Campaign launchFounding partners appear in the film credits, the press pack and the forecourt creative. That visibility is a large part of what they are buying.
Pair this with the campaign
Partners commit far faster when they can see the film they will be named in.
Open "A Tenth of a Bar" campaign and ambassador planEvidence base
The market and safety context partners already operate in
Manufacturers, forecourts, fleets and service networks are all measured on outcomes that correct inflation moves.
Cited on this page
- British Tyre Manufacturers' Association (2025). Where are tyres made? UK tyre supply volumes. BTMA.
- European Union (2020). Regulation (EU) 2020/740 on the labelling of tyres with respect to fuel efficiency and other parameters. Official Journal of the European Union.
- Organisation for Economic Co-operation and Development (2020). Non-exhaust Particulate Emissions from Road Transport: An Ignored Environmental Policy Challenge. OECD Publishing, Paris.
- Asphalt Industry Alliance (2025). ALARM Survey (Annual Local Authority Road Maintenance Survey). Asphalt Industry Alliance, annual series.
These are published third-party sources, not AiR simulation. The full bibliography - peer-reviewed papers, reference monographs, government reports, international standards and official statistics - lives in the science lab.
Open the research and full bibliographyEcosystem
Nobody builds tyre infrastructure alone
AiR only works if manufacturer data, forecourt estate, fleet demand and safety authority all point the same way. Each partner gets a different reason to be there.
Partner categories
0
Data feeds required
0
Vehicle identification, approved pressure profiles, tyre specification.
Integration paths
0
API, telematics push, forecourt loyalty, fleet management.
Exclusivity required
0
The platform is designed to be brand-neutral.
Manufacturers get real-world evidence that their approved pressures are actually being used. Forecourts get a differentiated bay. Fleets get compliance without hardware. Safety bodies get a measurement they have never had.
- Vehicle manufacturers: licensed profile data, real-world validation, warranty insight
- Tyre manufacturers: wear and pressure behaviour across their fitments
- Forecourt operators: hosted asset, shared revenue, longer dwell time
- Fleets and leasing: evidenced compliance and lower whole-life tyre cost
- Insurers: a measurable safety behaviour to price against
- Safety bodies: an anonymous national condition index
Questions