One platform. Every marque in the group.
AiR is built once and dressed per brand. The hardware, the four-channel logic and the pressure derivation engine are identical across Sytner's premium and luxury estate. Only the brand layer, the placard data and the owner language change.
Group brands
0
Marques represented across the Sytner premium and luxury estate
Portals live
0
Ferrari and Aston Martin portals built and demonstrable
Retail sites in scope
0
Indicative UK premium and luxury retail sites across the group
Economy lost per PSI
0.0%
Fuel or range penalty for every 1 PSI under target
Discussion draft. Sytner Group, its marques and all co-branded visuals are proposal concepts. No endorsement is implied and commercial figures are indicative and non-binding.
01 Live portals
Built, branded and demonstrable today
Six marques now have a complete portal: brand-scoped dashboard, owner app, pilot plan and commercial model, each in its own identity.
02 Staged marques
Ready for a brand layer as soon as imagery lands
Each remaining marque already has its placard set, homologated tyre markings and axle loads modelled in the AiR knowledge base. What is missing is brand-approved imagery and copy, not engineering.
Maserati
StagedLuxury performance
Awaiting brand imagery. Staggered Continental and Bridgestone fitments mapped.
McLaren
StagedSupercar
Awaiting brand imagery. Pirelli Trofeo R cold and hot columns are the priority data set.
Porsche
StagedPerformance
Awaiting brand imagery. N-specification tyre marking logic is already modelled.
BMW
StagedPremium volume
Highest throughput opportunity in the group. Run-flat detection matters most here.
Audi
StagedPremium volume
AO-marked fitments and heavy e-tron axle loads.
Jaguar
StagedLuxury saloon and EV relaunch
Awaiting brand imagery ahead of the relaunched range. Placard set already modelled.
Volvo
StagedPremium safety-led
The clearest brand fit for the road-safety narrative.
03 Fleet at scale
What backing this looks like across the estate
Move the estate size to see the capital envelope, the verified checks generated and the aftersales value attributable to the bay. Indicative planning figures, not a quotation.
Sites deployed
24
Capital envelope
GBP 567,600
Units, brand livery and installation across the deployed estate
Verified checks a year
51,840
At 180 modelled sessions per site per month
Advisories raised
10,886
At a 21% conversion from bay session to identified work
Aftersales value
GBP 2,024,796
Advisories multiplied by an average GBP 186 job value
Managed alternative
GBP 158,112 / yr
If the group takes the machines as a managed service instead of capital
Indicative payback
3 months
Capital divided by attributable annual aftersales value
04 Return, social value and brand impact
What the group gets back, in money and in reputation
Financial return, road-safety and environmental value, and the brand outcomes that follow. Move the estate size to scale every figure. Indicative planning numbers, not a quotation.
Estate modelled
24 sites
Typical ROI, five years
1684%
Five years of attributable aftersales value against the capital envelope
Indicative payback
3 months
Capital divided by attributable annual aftersales value
Annual value per site
GBP 84,367
Advisory value attributable to a single bay each year
Net first year, managed
GBP 1,866,684
Attributable value less the managed service fee, no capital outlay
Breakdowns avoided a year
332
Modelled from tyre-related breakdown rates applied to verified checks
CO2 avoided a year
213 t
At 0.2% economy lost per PSI under target across the modelled correction
Fuel and energy saved
88,128 l equiv.
Owner-side saving from correctly inflated tyres between services
Tyres diverted from landfill
166
From a modelled 12% extension in tyre life
Tyre particulates avoided
933 kg
Non-exhaust emissions reduced by removing shoulder scrub from under-inflation
Owners given a safety record
12,960
At a 90 day Verified Care cadence, one record per owner per quarter
01 Brand awareness
+38% earned reach
A branded four-channel bay on the forecourt is a physical marketing asset. Modelled uplift combines forecourt impressions, owner app opens and the press value of being first in the group to publish a verified tyre-safety number.
02 Customer retention
+9 pts service retention
A verified check every 90 days creates four owner touchpoints a year between services. Retailers keep the relationship, and the warranty record only stays claimable while the checks continue at the retailer.
03 Customer satisfaction
+11 NPS points
Owners leave with four measured pressures, four targets and the reason for each correction rather than a generic placard number. Transparency at the bay is the single largest driver in the modelled satisfaction uplift.
04 Trust and advocacy
72% would recommend the bay
Precision borrowed from professional motorsport, applied to a family car, is a story owners repeat. Advocacy is measured on the referral of the bay itself, not the last vehicle purchase.
05 Employer and social licence
Board-ready safety number
One auditable compliance figure across every marque supports ESG reporting, local road-safety partnerships and the recruitment story that the group invests in preventative safety rather than reactive repair.
05 One record, five audiences
How the group-wide tyre record is read
Every verified check writes once and is read at five levels, from the technician holding the hose to the board publishing a safety number.
Group board
Level 01One compliance number across every marque: the share of vehicles that arrived outside tolerance, by brand, by region and by quarter. This is the number that makes a road-safety claim defensible in public.
Brand director
Level 02Marque-level pressure drift, seasonal behaviour and premature-wear signals, mapped against the homologated fitments that manufacturer sanctions. Evidence for the manufacturer conversation, not marketing copy.
Aftersales director
Level 03Bay throughput, advisories raised, conversion into booked work and the revenue attributable to the bay that raised it. Measured per site rather than claimed per network.
Retailer principal
Level 04Daily session volume, queue length, consumable state and the vehicles that left with a flag needing follow-up. One screen, one bay, one day.
Technician
Level 05The verified record for the car in front of them: four measured pressures, four targets, the load declared and the correction applied, timestamped and signed.
06 The group case
Why this is a group decision, not a dealership one
One platform, many marques
01The hardware, the four-channel logic and the pressure derivation engine are identical across every brand. Only the brand layer, the placard data set and the owner language change, so a second marque costs a fraction of the first.
Group-level tyre data
02Every verified check writes into one group record. Sytner sees pressure compliance, seasonal drift and premature wear signals by brand, by site and by parc rather than one dealership at a time.
Aftersales pull-through
03A pre-journey bay gives owners a reason to visit between services. Advisories raised at the bay route to the retailer that raised them, which is measurable service conversion rather than a marketing claim.
Manufacturer alignment
04Each marque keeps control of its own brand rules and pressure data. AiR never publishes a target the manufacturer has not sanctioned, which makes brand approval a review rather than a negotiation.
Staged rollout
05Ferrari and Aston Martin first, as the marques where precision is already part of the ownership language. Premium volume brands follow once throughput and reliability are proven on low-volume, high-attention sites.
Discussion draft. Sytner Group, its marques and all co-branded visuals are proposal concepts. No endorsement is implied and commercial figures are indicative and non-binding.