Business

Infrastructure economics

Hardware, service and data revenue across operator-owned, AiR-owned and fleet-depot deployment models.

Simulated real-world data being used for demonstration purposes

Indicative BOM

£8,210

Illustrative only

Consumer session

£2.50

Simulated pricing

Fleet subscription

£4/vehicle

Per month, illustrative

Data licence

Tiered

Aggregated insight only

Operator-owned

The forecourt operator buys the unit; AiR provides software, data and service.

AiR-owned

AiR deploys and operates the unit, sharing session revenue with the site.

Fleet depot

Units installed inside depots, priced on fleet size rather than session volume.

Component	Indicative cost
Enclosure	£1,450
Display	£980
Touchscreen	£320
Controller	£540
Pressure transducers (x4)	£360
Solenoid valves (x4)	£420
Manifold	£290
Air filtration	£160
Compressor interface	£610
Hoses (x4)	£240
Retractors (x4)	£680
Tyre connectors (x4)	£190
Lighting	£130
Payment terminal	£350
Connectivity	£180
Power electronics	£420
Thermal management	£210
Speakers	£60
Camera / QR scanner	£140
Installation hardware	£480

Evidence base

Market sizing inputs, with sources

The commercial model is built on published volumes, published prevalence and published relationships.

Vehicles in scope

57% of UK cars run 10% or more below their recommended pressure, which defines the share of arrivals a machine can act on.²⁰²⁴

Tyre spend in scope

UK supply of roughly 50 million tyres a year, and European replacement volumes in the hundreds of millions, bound the wear-avoidance opportunity.^2025,2026

Energy saving per vehicle

The rolling-resistance to fuel conversion from TRB Special Report 286 sets the per-vehicle energy benefit.^2006,2001

Documented waste today

At least GBP 112 million of UK tyre life is lost annually to under-inflation on published estimates.²⁰²⁴

Policy tailwind

Inflation maintenance is an accepted fuel-economy instrument, and non-exhaust emissions are an active regulatory front.^2017,2020

Cited on this page

The Motor Ombudsman (2024). Driving under pressure is costing the nation's motorists at least GBP 112 million every year in lost tyres. The Motor Ombudsman research study.
British Tyre Manufacturers' Association (2025). Where are tyres made? UK tyre supply volumes. BTMA.
Transportation Research Board, National Research Council (2006). Tires and Passenger Vehicle Fuel Economy (Special Report 286). National Academies Press.
International Energy Agency (2017). Improving the fuel economy of road vehicles - a policy package. IEA / Global Fuel Economy Initiative.

These are published third-party sources, not AiR simulation. The full bibliography - peer-reviewed papers, reference monographs, government reports, international standards and official statistics - lives in the science lab.

Open the research and full bibliography

/Unit economics/Revenue mix/Capex/Service cost/Payback/Data licensing/Unit economics/Revenue mix/Capex/Service cost/Payback/Data licensing

Commercial model

Infrastructure has to pay for itself per bay

Safety arguments do not fund rollout. The model below is illustrative, but it is built the way an operator would actually interrogate it: cost per unit, sessions per day, payback in months.

Modelled payback

0 mo

Sessions per day to break even

Gross margin per session

Service cost per unit per year

£0

Four lines, deliberately not dependent on each other: consumer sessions, fleet contracts, app subscriptions and anonymised data licensing.

Modelled revenue mix at maturity

Consumer sessions42%

Fleet contracts31%

Subscriptions14%

Data licensing13%

Questions

Straight answers

No. They are an illustrative model for a concept demonstration, not a financial projection.