Investment case, cost basis 8 September 2026

A hardware company with a costed bill of materials and a falsifiable pilot

Every figure on this page is derived from the same engineering cost model as the build plan: named UK suppliers, line-by-line materials, hours at a stated rate, batch learning curves and the one-off tooling and compliance any batch would need anyway. Nothing here is a round number chosen for a deck.

Modelled, not quotedConcept stage

No unit has been manufactured and no pilot is live. Costs are modelled from published UK trade pricing; pilot results are produced by the AiR simulation model so an investor can see the exact reporting shape before capital is committed.

Round sought

GBP 0

Use of funds itemised below

First article set

GBP 0

One MAX, one HOME, one PORTABLE, 8 weeks

MAX at one hundred units

GBP 0

Indicative price GBP 22,090 at 42% gross margin

Pilot tyres checked, modelled

0

10.8% of charge dwell converted

Unit economics

Cost falls with the batch, and the gap is the business

Materials discount and labour learning are modelled at ten and one hundred units. Indicative price holds a 42 percent gross margin against the hundred-unit cost.

AiR MAX STATION

AIR-MAX-01 - Forecourt, charging hub, dealership and depot

8 wk

The full four-hose station: silent duplex oil-free air system, four independently metered channels on retractable reels reaching every corner of anything from a motorcycle to a long-wheelbase flatbed van, a 27-inch outdoor-readable screen, edge compute for on-unit inference and a stainless and powder-coated steel enclosure rated for unattended outdoor use.

Unit one, all inGBP 18,574
At ten unitsGBP 15,208
At one hundred unitsGBP 12,813
MaterialsGBP 14,201
LabourGBP 2,412 (54 h)
Extras and complianceGBP 585
Contingency at 8%GBP 1,376
Indicative priceGBP 22,090
Gross margin at price42%

AiR HOME MINI

AIR-HOME-01 - Wall-mounted garage, driveway and private estate

5 wk

The wall-mounted unit: a single silent oil-free compressor, one long retractable hose with a four-corner guided workflow on a 10-inch screen, the same pressure profile logic and app record as MAX, in an IP54 wall enclosure sized for a domestic garage.

Unit one, all inGBP 5,072
At ten unitsGBP 4,114
At one hundred unitsGBP 3,411
MaterialsGBP 3,482
LabourGBP 1,030 (23 h)
Extras and complianceGBP 184
Contingency at 8%GBP 376
Indicative priceGBP 5,880
Gross margin at price42%

AiR PORTABLE

AIR-PORT-01 - Boot, patrol vehicle, event and dealer handover

4 wk

The carried unit: a rechargeable battery compressor with the same pressure profile logic, a 5-inch screen, a 1.2 m coiled hose and app-linked records. Designed to be built at volume for a low unit cost, and to be the cheapest way to put AiR logic in a customer's hands.

Unit one, all inGBP 1,150
At ten unitsGBP 924
At one hundred unitsGBP 754
MaterialsGBP 693
LabourGBP 310 (7 h)
Extras and complianceGBP 62
Contingency at 8%GBP 85
Indicative priceGBP 1,300
Gross margin at price42%

Use of funds

What the round buys, line by line

Each line maps to a costed item in the engineering model or to the pilot agreement already drafted with the charging operators.

LineAmountShareWhat it covers
First-article build, one MAX, one HOME, one PORTABLEGBP 13,5007%Hardware, labour and test to a signed-off first article of each machine
Tooling, jigs and calibration referenceGBP 15,5008%Sheet-metal tooling, harness jig and a UKAS-traceable calibration fixture
Compliance and type approvalGBP 15,0008%EMC, electrical safety and IP testing across the range, once per design freeze
Pilot fleet, five MAX STATIONSGBP 27,00014%Batch-of-ten costing, installed, insured and maintained by AiR at host cost nil
Install, service and pilot operations, twelve weeksGBP 22,00011%Certified electrical install, commissioning, calibration at week zero and week twelve
Platform and edge softwareGBP 46,00023%Edge inference, telemetry, host and operator consoles, driver app
Assembly space and fit-out, twelve monthsGBP 31,00016%Lease, benches, air supply and test rig
Working capital and contingencyGBP 30,00015%Component lead-time cover and programme contingency
Total roundGBP 200,000100%Eighteen months of runway to a decided estate rollout

Programme

One of each, built and signed off, in eight weeks from purchase order

MAX is the critical path at eight weeks; HOME and PORTABLE build inside that window using the same team and the same test fixtures. The programme cost below is the first-article set plus the tooling and compliance that any batch would need anyway.

Critical pathMAX STATION at 8 weeks, driven by the silent compressor pair and the bonded outdoor display
Parallel buildsHOME MINI at 5 weeks and PORTABLE at 4 weeks, both inside the MAX window
TeamOne mechanical builder, one electrical and controls engineer, one firmware engineer part-time, plus a qualified electrician for sign-off
UK contentAir system, hose reels, chucks, sheet metal, PCB assembly, calibration and test are all UK-sourced
Global contentDisplay panels, edge compute silicon and the portable pump head; prototype displays can come from AliExpress at roughly a quarter of the industrial cost
What is deliberately not in scopeVolume tooling, retail packaging at scale and full type approval, all listed separately as one-off programme costs

One-off tooling and compliance

Sheet-metal tooling and jigs, MAX and HOMEGBP 6,500 to 9,000, one-off, amortised across the first 100 units
Wiring-harness jigGBP 1,800, one-off, cuts MAX electrical labour by roughly a third
Calibration fixture and reference standardGBP 4,200, required before any batch, UKAS-traceable reference
Injection tooling, PORTABLE shellGBP 14,000 to 22,000, only justified above roughly 1,500 units
Type approval: full EMC, electrical safety and IP testingGBP 11,000 to 18,000 across the range, once per design freeze
Assembly space, 12-month lease and fit-outGBP 24,000 to 38,000 depending on region and unit throughput

How to read every number here

  • All figures exclude VAT and inbound carriage unless stated, and assume UK build at AiR's own facility.
  • Prices are modelled from published UK trade pricing, not supplier quotations. Formal RFQ replaces every line before commitment.
  • Labour is costed at GBP 42 per hour for build and test, and GBP 58 per hour for electrical and certification work.
  • Prototype quantities carry no tooling amortisation. Batch pricing assumes sheet-metal tooling and a wiring-harness jig are already paid for.
  • The silent air system is the single largest cost driver on MAX and the main reason for UK sourcing over the cheapest global option.

Proof plan

The pilot that decides whether this scales

Five hypotheses, each with a pre-agreed threshold and a stated failure condition, run across three to five ultra-rapid hubs plus a matched control for twelve weeks. Host capital outlay is nil.

  1. Weeks 1 to 4

    Build and consent

    First-article MAX signed off, host safety induction, landlord consent and certified electrical install designed per site.

  2. Weeks 5 to 6

    Commission

    Install, calibrate against the UKAS-traceable reference, one week soft launch on each hub before measurement starts.

  3. Weeks 7 to 18

    Twelve weeks live

    Seven-metric scorecard per site per week, control hub read alongside, availability floor 97 percent, remote stop within one hour.

  4. Week 19

    One decision

    Extend to a paid estate rollout, extend to a second cohort, or stop at no cost to the host. A failed hypothesis is published as a failure.

Charge dwell converted

10.8%

Tyres corrected

26.4%

Energy avoided, modelled

563.9 kWh

Repeat use, weeks 9 to 12

32.5%

The pilot plan and results

Hypotheses, scorecard definitions, safety gates and the per-site reporting surface.

Open

The machine twins

Operate the MAX STATION twin and see the platform from five user types.

Open